Just 2 simple steps, once a day, every day: Step 1: EXFOLIATEShampoo with invati men™ nourishing exfoliating shampoo.Step 2: THICKEN AND INVIGORATE*Apply invati men™ scalp revitalizer in a straight line from front to back on center, left and right sides of scalp—once daily. Massage in. Do not rinse. Style and go.*When massaged in.