You’ve made an investment in your hair color — maximize that investment with quality products designed to keep it looking fresh and shiny. The best home hair color products contain ingredients that protect your color from the elements, including hard water and heat styling, while maximizing shine and neutralizing unwanted tones. Hair color care products should be free from sulfate cleansers, which can strip away color, and silicone, which can build up and cause dullness.

For daily color protection, try color control rich shampoo and color control conditioner. These plant-powered, sulfate-free products nourish and conserve color, boosting shine and leaving hair feeling soft and silky.

Not sure how to choose the right hair color for your skin tone and personal style? Take a look at Aveda's virtual try-on tool, which uses AI to show you what you'll look like with different hair colors, including fashion hues like pink and blue. Whether you're looking to frame your face with simple highlights or go all-out and transform from a brunette to a blonde or vice versa, you’ll get a glimpse of what your desired shade would look like before booking an appointment and taking the plunge. What's more, you can play around with shade and tone to get your perfect color match.

Of course, another simple way to choose the right hair color is by working with your Aveda Artist to find a hue that works for you. Bring in inspiration photos or photos of yourself with a hair color you loved. Tell them about your daily haircare routine, how often you wash your hair and heat style and how frequently you visit the salon for trims. These details will help them guide you to the perfect shade, and they’ll use Aveda’s color line to craft your desired hue.

The best shampoo for color-treated hair is the one that's formulated to protect and preserve color while caring for hair. Aveda offers a range of shampoos specifically for color-treated hair, including color control shampoo, a sulfate cleanser-free, 100% vegan formula that gently cleanses without stripping and nourishes hair with omega-rich apricot oil. Keep that Aveda color looking its best!

If you’re blonde, platinum or silver, Aveda's blonde revival™ purple toning shampoo and toning conditioner include violet toning pigments that neutralize unwanted brassy or yellow tones to keep lighter hair looking shiny and bright. Aveda's blonde revival™ purple toning shampoo and toning conditioner are made with açai and passionfruit oils to help keep color-treated hair soft and hydrated.

When should you wash hair after coloring? You may have heard that waiting a few days to wash helps prevent color from fading, but that’s not quite the full story. It's not about when you wash your hair, but how. The products you use and the temperature of the water can impact your color vibrancy and resiliency. Rinse your hair in cool water, not hot; hot water opens the hair follicle and allows color to wash out, so it's best for people with color-treated hair to avoid washing their hair with scorching hot water.

Products matter too; you should use a specially formulated shampoo, like blonde revival™ purple toning shampoo for blonde hair colors or color control rich shampoo for color-treated hair, that is free from sulfate cleansers and silicones to reduce fading and dullness. If you’re looking to extend time between washes, dry shampoo keeps your hair looking and feeling fresh without the water.

Interested in changing up your look in a big way? Get a head start on your hair color journey and try out Aveda's virtual hair color try-on tool to see how you’d look with a different hue.