Learn how we give back to the community

THE POWER OF

Every Drop

Clean water creates healthier, stronger communities. Discover our clean water initiatives.

Clean water.

703 million people globally lack basic access to clean and safe drinking water^*.
We have a formal annual commitment to donate to nonprofit environmental
organizations working to provide and protect clean water through our annual Earth
Month campaign.

Since 1999, we have raised over $71M for these partner groups, providing
clean water for over 1.5 million people in need and protecting thousands of
watersheds in communities around the world.

Today, we collaborate with charity: water, an organization that has completed over
100K projects since 2006 and brought clean water to over 17M people in need in 29
countries around the world^**.

Since our partnership began in 2018, we have raised over $5.7M: Enough to impact
over 125K people in India, Nepal, Madagascar, and Ethiopia. Each year, that number
continues to grow.

Every cent raised and donated to charity: water during our campaign goes directly
to clean water projects.

Clean water changes everything: The lives of individuals, their communities
and, in turn, the world.

HERE’S HOW

^*Please note, this link take you directly to charity:water.

With clean water nearby, Gisele and her mother have more time and fewer worries.

Meet Gisèle

The trip to collect water is slippery and far for Gisèle and her mother. With clean water nearby, they'll have more time and fewer worries. Hear from Gisèle why clean water changes everything.

WATCH NOW

Meet Gisèle

The trip to collect water is slippery and far for Gisèle and her mother. With clean water nearby, they'll have more time and fewer worries. Hear from Gisèle why clean water changes everything.

WATCH NOW

2
Mission Partnerships.

Community, human rights, preserving and enhancing biodiversity, and helping mitigate climate
change. Our mission partnerships address some of the biggest issues facing our planet today,
on top of a commitment to ensuring safe and protected water on a local level.

We believe in a collaborative model, utilizing on-the-ground expertise, working directly
with local communities, and listening to their needs to lead to lasting solutions.

The Yawanawá.

A 31 year ecosystem protection partnership
with the Yawanawá people of northern Brazil.

WATCH VIDEO

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Additional partnerships.

The Breast Cancer Research
Foundation® (BCRF)
for cruelty-free research.

BCRF is a nonprofit organization founded
in 1992 by Evelyn H. Lauder and is the
only national organization strictly
dedicated to funding clinical and genetic
research on breast cancer at
medical institutions across the country, including
Columbia University.

OUR EVENT

Every October, a portion of the purchase price from each sale of our hand relief™
moisturizing creme is donated to BCRF. Since 2001, we have raised $7 million to help fund
BCRF cruelty-free breast cancer research that explores potential environmental causes and
links to breast cancer.

Audubon Minnesota & University
of Minnesota Bee Squad.

Aveda's corporate campus in Blaine,
Minnesota is situated on 58 acres
of National Wildlife Federation–certified
wildlife habitat. Our corporate campus
is home to multiple honey bee colonies
managed by the University Of Minnesota
Bee Squad.

^*WHO/UNICEF Joint Monitoring Programme 2023.
^**Estimate, final impact figure to be determined when all projects are completed giving these communities the access to clean water they need to survive and prosper.