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Earn exclusive rewards
Enroll in our loyalty rewards program for just $10*. Unlock free shipping on any purchase, exclusive rewards, discounts, and more
Our terms and conditions have changed. View terms & conditions of the AVEDA PLUS REWARDS program, or see our FAQs
*Complete enrollment during checkout.
How it works
The rewards program that gives you more of what you love.
How to earn points
Beautiful benefits are waiting. Earn points when buying products online, in stores and in participating salons. The more you spend, the more rewards you'll enjoy.
If this is not your current address, please update to receive this reward and all future mailings. Please click here to update your address.
Your reward will be sent to you within 7 business days from the date of your request.If you do not receive your reward in 7 business days, please call Customer Service. By requesting reward, you acknowledge that you have read and understand the Aveda Rewards Program Terms Conditions.
Your Pure Privilege address is incomplete, please update the Pure Privilege address to redeem this reward. Please click here to update your address.
Earn exclusive rewards
The more you spend, the more you earn! Redeem points for 7 levels of exclusive rewards, including free products and salon services.
*Our terms and conditions have changed. View terms & conditions of the AVEDA PLUS REWARDS program, or see our FAQs
**Complete enrollment during checkout
Do it all on the Aveda Plus Rewards app
Put your rewards at your fingertips and access your account,
check your point balance and more.
Get rewarded
Visit a participating Aveda Plus rewards store or salon and earn points with every Aveda product purchase.
*Earn Bonus Points when you purchase 1 full-size be curly advanced™ product (500 bonus points), 2 full-size be curly advanced™ products (1,000 bonus points) or 3 full-size be curly advanced™ products (1,500 bonus points.) Not transferrable. Offer valid April 24-May 31, 2024 at participating Aveda Retail stores, salons/spas and online at Aveda.com. Not valid with other bonus or double points offer. To use this offer at an Aveda retail store or salon, please show this email or mention the offer.
**Offer valid through May 1, 2024. Receive a complimentary full-size treatment product of your choice. Offer valid exclusively at Aveda retail stores or aveda.com. Not valid at Aveda salons/spas or Nordstrom. To redeem in-store, please show this email or mention the offer. We reserve the right to substitute any free item with an item of equal or greater value. Other restrictions may apply.
Frequently asked questions
How do I earn points?
Earn points on any product purchase made online, in Aveda stores and in participating salons.
Note: Products available for redemption in stores and salons may differ from online.
How do I identify myself as an Aveda Plus Reward member in store or salons?
You can share your membership number, show the digital membership card in the MyAveda app or have the location look up your name and email address.
How can I redeem my points?
Points can be redeemed online, in stores and in participating salons. Note: Products available for redemption in stores and salons may differ from online.
Do I need to sign up?
Yes. Enroll in Aveda+ Rewards online, in stores and in participating salons. Enrollment costs $10.
When can I start redeeming my points?
You can start redeeming points when you reach Level 1 in the reward catalog.
What if I don’t redeem my points?
As long as you are actively earning points, you can keep your points indefinitely.
Do my points expire?
Yes. You must earn or redeem points at least once every 12 months. We’ll automatically extend your point expiration date 12 months from the date of your most recent activity.