Aveda is proud to be 100% vegan.

100% vegan
now and forever

All Aveda products are 100% vegan. We believe that it
only takes one small choice to feel powerful. Join us
in making vegan choices. 

Learn More about what you give when you give Aveda.

Plant infused. Sustainability at heart.*







 

*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. Pioneered 100% post-consumer recycled PET packaging in beauty. **As of 2019, all products manufactured are 100% Vegan. And we are committed to having all vegan products on shelves by January 1, 2021. ***Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

Shop plant powered, bond-building treatment to strengthen and repair damaged hair.

Introducing
NEW botanical repair

Our revolutionary plant-powered, bond-building
hair repair collection, designed to strengthen
and repair three key layers of hair.

Discover new botanical repair

Click here to Shop now for invati advanced intensive hair and scalp masque

Thicker hair begins
with scalp care

NEW invati advanced intensive hair & scalp masque
Deeply nourish the scalp. Thicken, strengthen and hydrate hair.
98% naturally derived.* Vegan.

*From plants, non-petroleum minerals or water.

invati advanced

Shop nutriplenish hair care

SUPERFOOD-INFUSED HYDRATION
 

nutriplenish

Hydrates hair with nourishing
omega-5-rich organic pomegranate oil
for ultra-lush, manageable hair.

Discover new NutriplenishTM

VEGAN BEST SELLERS

Chat Live With An Expert


Need product advice? Our Advisors are standing by to answer your questions and provide personalized recommendations.

Chat live Monday through Friday from 10am to 10pm ET and Saturday and Sunday from 12PM to 8PM ET, or call 1-800-644-4831
Video chat now available

We Care Response Page for Stores Reopening

We’ve re-opened our locations
with extra care.

CARE is at the heart of everything we do — that’s why we are
committed to our guests’ and team’s safety, health, and wellbeing.

OUR MISSION

 

OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER