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Mother's Day May 9.
*From plants, non-petroleum minerals or water.
Trending Gift Sets
Reawaken your blonde
NEW blonde revival™ shampoo and conditioner
Neutralize brassiness for brighter, salon-fresh blonde color.
96% naturally derived.* Sulfate-cleanser free. Silicone free. Vegan.
*From plants, non-petroleum minerals or water.
Plant infused. Sustainability at heart.*
*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. Pioneered 100% post-consumer recycled PET packaging in beauty.**Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
4x more hair hydration.1
8x more superfoods.2
NEW nutriplenish™ daily moisturizing treatment
Get nutrient-powered hydration with 8x the superfood complex of oils and butters. 99% naturally derived,3 cruelty free and vegan.
1Four times the hydration of untreated hair. 2Eigtht times more fruit butters and oils than our leave-in conditioner. 3From plants, non-petroleum minerals or water.
Discover new NutriplenishTM
92% say their hair feels instantly healthier & less damaged
botanical repair™ intensive strengthening masques
Choose light or rich.
Discover botanical repair™
Thicker hair begins
with scalp care
NEW invati advanced™ intensive hair & scalp masque
Deeply nourish the scalp. Thicken, strengthen and hydrate hair.
98% naturally derived.* Vegan.
*From plants, non-petroleum minerals or water.
invati advanced™
Aveda Plus Rewards
gives you points for every product purchase, which you can redeem for Aveda products, salon and spa services, and more.
VEGAN BEST SELLERS
We’ve re-opened our locations
with extra care.
CARE is at the heart of everything we do — that’s why we are
committed to our guests’ and team’s safety, health, and wellbeing.
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER