100% vegan
now and forever
All Aveda products are 100% vegan. We believe that it
only takes one small choice to feel powerful. Join us
in making vegan choices.
Plant infused. Sustainability at heart.*
*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. Pioneered 100% post-consumer recycled PET packaging in beauty. **As of 2019, all products manufactured are 100% Vegan. And we are committed to having all vegan products on shelves by January 1, 2021. ***Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
Introducing
NEW botanical repair™
Our revolutionary plant-powered, bond-building
hair repair collection, designed to strengthen
and repair three key layers of hair.
Discover new botanical repair™
Thicker hair begins
with scalp care
NEW invati advanced™ intensive hair & scalp masque
Deeply nourish the scalp. Thicken, strengthen and hydrate hair.
98% naturally derived.* Vegan.
*From plants, non-petroleum minerals or water.
invati advanced™
SUPERFOOD-INFUSED HYDRATION
nutriplenish™
Hydrates hair with nourishing
omega-5-rich organic pomegranate oil
for ultra-lush, manageable hair.
Discover new NutriplenishTM
VEGAN BEST SELLERS
Chat Live With An Expert
Need product advice? Our Advisors are standing by to answer your questions and provide personalized recommendations.
Chat live Monday through Friday from 10am to 10pm ET and Saturday and Sunday from 12PM to 8PM ET, or call 1-800-644-4831
Video chat now available
We’ve re-opened our locations
with extra care.
CARE is at the heart of everything we do — that’s why we are
committed to our guests’ and team’s safety, health, and wellbeing.
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER