Be Curly Advanced™ Curl Enhancer Cream
Our silicone-free curl cream is made for performance, created with care, and perfected by plants. Frizz is instantly reduced, shine increases, and curls and waves look and feel better.
Bonus: This curl-enhancing cream helps fortify naturally fragile curls with a powerful vegan peptide blend. (Because strength is essential to caring for your unique curl pattern.) It’s also made with kokum seed butter, which deeply nourishes and conditions hair.
BENEFITS• Increases hydration by 92%
*• Provides 72 hours of frizz protection in high humidity
*• Instantly reduces frizz by 5X
*• Improves definition by 89%
**• Up to 2X the shine
***SUITABLE FOR• All hair types (fine, medium, and thick)
• Curly (3A – 3C) and wavy (2A – 2C) curl types
AROMAFeaturing our own refreshing, citrusy Pure-Fume™ aroma with certified organic lemon, bergamot, orange, and other pure flower and plant essences.
WHAT ELSE YOU NEED TO KNOWWe developed and tested Be Curly Advanced™ in close partnership with our expert team of texture stylists. The entire routine is 100% vegan, 93%+ naturally derived,
**** and made with ingredients that have been consciously amplified to benefit your hair texture’s specific needs. This is care, created for every dimension of curls, coils, and waves.
• Silicone free
• 98% naturally derived
*****• Approved by Cruelty Free International
• Vegan
*Ex-vivo testing on tresses.
**Ex-vivo testing on tresses with Be Curly Advanced™ Shampoo, Conditioner, Curl Perfecting Primer, and Curl Enhancer Cream vs. untreated hair.
***Ex-vivo testing on tresses vs. unwashed hair.
****Be Curly Advanced™ franchise is 93%+ naturally derived per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
*****Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water. Featured Ingredients:
Vegan curl-strengthening peptide
Our powerful peptide blend is derived from hydrolyzed pea and vegetable proteins to help strengthen naturally fragile curls, coils, and waves. A low molecular weight peptide allows it to penetrate and fortify vulnerable strands from the inside. The total essential amino acids: 17.
Kokum seed butter
Deeply nourishes and conditions while providing slip and detangling, helping to reduce breakage of curls, coils, and waves.Our kokum seed butter is a recovered ingredient from the Garcinia Indica juice industry. Instead of immediately being disposed of, the kernels — a by-product of the juicing process — are extracted to obtain the kokum seed butter.
Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Glycerin, Hydrolyzed Vegetable Protein, Hydrolyzed Pea Protein, Garcinia Indica (Kokum) Seed Butter, Glycine Soja (Soybean) Oil, Behentrimonium Chloride, Polyquaternium-11, Caprylyl Glycol, Citric Acid, Hydroxypropyl Starch Phosphate, Fragrance (Parfum), Linalool, Limonene, Geraniol, Citronellol, Amyl Cinnamal, Tocopherol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate
<ILN52211>Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.