This silicone-free priming leave-in for curly hair smooths, detangles, and fortifies. It creates the perfect styling foundation, allowing flexibility for the products that come next in your routine.
Bonus: it also helps fortify naturally fragile curls and coils with a powerful vegan peptide blend. (Because strength is essential to caring for your unique curl pattern.)

BENEFITS
• Seals the cuticle to help reduce frizz in high humidity for 24 hours*
• Instantly reduces frizz by 87%^*
• Detangles to reduce breakage from combing
• Replenishes strength
• Helps protect hair from drying effects of the sun with a naturally derived UV filter

SUITABLE FOR
•All hair types (fine, medium, and thick)
•Curly (3A – 3C), coily (4A – 4C), and wavy (2A – 2C) curl types

AROMA
Featuring our own refreshing, citrusy Pure-Fume™ aroma with certified organic lemon, bergamot, orange, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
We developed and tested Be Curly Advanced™ in close partnership with our expert team of texture stylists. The entire routine is 100% vegan, 93%+ naturally derived,^** and made with ingredients that have been consciously amplified to benefit your hair texture’s specific needs. This is care, created for every dimension of curls, coils, and waves.
• Silicone free
• 97% naturally derived^***
• Approved by Cruelty Free International
• Vegan

_{*Ex-vivo testing on tresses.
**Be Curly Advanced™ franchise is 93%+ naturally derived per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
***Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.}

HOW TO USE
Lightly mist clean, damp hair with Be Curly Advanced™ Curl Perfecting Primer. Do not rinse. Style as usual.

YOUR REGIMEN
Coils and tight curls
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Coil Definer Gel

Depending on individual hair needs, use Be Curly Advanced™ Co-Wash between wash days in place of Be Curly Advanced™ Shampoo. For deep conditioning, swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days.

Wavy and loosely curly hair
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Curl Enhancer Cream

Swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on individual hair needs.

Ingredients: Water\Aqua\Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (Soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate <ILN52210>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.