72-hour frizz protection in high humidity1 Up to 2X shinier curls, coils and waves2 89% more definition3 93% naturally derived4 Co-created by texture experts
A vegan curl-strengthening peptide
derived from hydrolyzed pea and vegetable proteins fortifies naturally fragile curly, coily and wavy hair types.
Kokum seed butter
deeply nourishes, conditions and provides slip and detangling to help reduce breakage of curls, coils and waves.*
*Excluding be curly advanced™ coil definer gel.
See the difference with be curly advanced™
MODEL CURL TYPE: 4B/C
Before: Unwashed hair.
After: Results with be curly advanced™ co-wash, intensive curl perfecting masque, curl perfecting primer, and coil definer gel.
MODEL CURL TYPE: 3C
Before: Unwashed hair.
After: Results with be curly advanced™ shampoo, intensive curl perfecting masque, curl perfecting primer, curl enhancer cream and coil definer gel.
NEW be curly advanced™
"We created these formulas with thoughtful ingredients
that treat your hair well, so you can feel your best."
RENÉE GADAR, GLOBAL ARTISTIC DIRECTOR, TEXTURE
Pick the right routine for your unique curls and coils
2A-3C for waves and loose curls
Shampoo Conditioner Masque Primer Curl Enhancer
3C-4C for coils and tight curls
Shampoo Co-wash Masque Primer Coil Definer
Your step by step regimen
be curly advanced™
1. Cleanse
shampoo Removes build-up without stripping.
Between wash days.
co-wash Gently cleanses, hydrates and reduces frizz.
2. Condition
intensive curl perfecting masque Smooths, conditions and adds shine.
Alternate masque or conditioner depending on hair's needs.
conditioner Detangles and retains moisture until next wash.
3. Prime
curl perfecting primer Creates foundation for styling products and protects from drying effects of sun.
4. Style
coil definer gel Adds shine, defines and reduces frizz.
curl enhancer cream Hydrates, defines and reduces frizz.
Coily, curly and wavy hair hub
Learn more about styling and caring for your curls from our textured hair experts
*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.
1Ex-vivo testing on tresses. 2Ex-vivo testing on tresses treated with be curly advanced™ coil definer gel or curl enhancer cream vs unwashed hair. 3Ex-vivo testing on tresses treated with be curly advanced™ curl enhancer cream vs untreated hair. 4Be curly advanced franchise is 93%+ naturally derived per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
