The world’s most precious natural resource? Water. It’s the basis of life. Today, to celebrate World Water Day, we’re kicking off Earth Month with a new challenge: to provide clean water to 100,000 people, and nearly double our goal from last year. To make this happen, Aveda is teaming up with charity: water, our global philanthropic partner, to raise funds for this crucial cause. Just $40 can provide clean water, for someone in need. We know with your help we can reach our goal.
Earth Month is important to Aveda. But why focus on water? In addition to it being essential for survival for all living beings, Aveda relies on water to make our products and provide our high-touch services around the world. Since 1999, the Aveda network has raised nearly $65M through our annual Earth Month campaign, improving 1.3 million lives around the world, and protecting 1,700 watersheds in the communities where our Aveda network and guests work and live.