How we’re honouring

World Water Day


Our passion for clean water.

Clean Water is elemental to our existence—yet millions still go without it.1 An astounding 771M people2 across the globe are unable to access clean water. This World Water Day and every day is a reminder that clean water is elemental to our existence.

We've committed ourselves to helping protect and provide clean water to those who need it for over two decades. Discover below how we’re taking action and how you can be a part of it this coming Earth Day.


The ripple effects of change


Most of us consider access to clean water a given, but the reality is 1 in 103 people go without it worldwide. To put this figure in perspective, that’s twice the population of the United States. This number is unacceptable. The effect it has on an individual and community level is significant; ensuring clean water for all is a public health imperative.

Why does water matter so much? Contaminated water can transmit fatal illnesses including cholera, dysentery, hepatitis A, typhoid and polio. According to our partner charity: water4, diseases borne from dirty water take more lives than all forms of violence, including war. It’s estimated that 297,000 deaths of children under 5 years old could be avoided each year if these risk factors were addressed.5

Clean water has the power to help change lives, giving community members more time to be in school and energy to focus on their futures. This is particularly true for women and girls, as mothers and daughters often collect water for their communities. In fact, in Sub-Saharan Africa, women are responsible for 72% of the water collected6, walking an average of 3.7 miles to retrieve it7.

With time to focus on their education, women and girls are better equipped to earn an income and make powerful decisions about their careers. This has a resounding ripple effect, enabling people to break free and combat the cycle of poverty. UNICEF estimates that once a community receives clean water, there is a 15% increase in female enrollment in schools8.

Clean water changes everything—education, income and health, especially for women and children. We’re passionately devoted to advancing ripples of change throughout the world.



Aveda x charity: water


We’ve committed ourselves to helping protect and provide clean water to those who need it for over two decades. We’ve raised over $67M for hundreds of local and global environmental organizations, with more than $62M directed to clean water solutions around the world; this includes a cumulative total of 1.5M+ made with charity: water, since 1999.

Why charity: water? Since 2006, our partners in innovation–the world’s leading non-profit dedicated to bringing clean water to those who need it–have raised $400M+ for clean water initiatives, serving over 15M people in 29 countries. With your help, Aveda x charity: water has brought clean water to over 92,000 people and together we’re actively protecting 1,700 clean water sources, globally.

This year, you can join us as we bring 35,000 more people clean water: transforming lives and communities, one drop at a time.


You shampoo. We donate.


Join us this Earth Day to help bring clean water to more people. Although our work with charity: water, is ongoing, this Earth Day will mark an extraordinary development in our journey. On Friday, April 22, 100% of all sales9 from will be donated to help bring clean water to 35,000 more people–in key sourcing communities for our products, India, Nepal and Madagascar.

By shopping for our 100% vegan, cruelty-free hair, skin, body and beauty care collections, you can be a powerful agent of change in helping to bring clean water to those who need it.




Be a part of bringing clean water to communities across the globe, empowering women and children to live their healthiest lives to the fullest–while caring for your hair.



1JMP, 2019

JMP, 2019

JMP, 2019

4 This link will take you directly to charity: water.

5WHO | Drinking-water, page 3 (

Progress on sanitation and drinking water - 2015 update and MDG assessment.

United Nation’s Children Fund and World Health Organization, 2019 Join Monitoring Report.

Global Citizen - Collecting Water is Keeping Girls Out of School (

Sales on and in corporate-owned Aveda Experience Centers.