All-day straightness and shine.
• Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—helps create a smooth new surface on hair
• Delivers long-lasting hold to maintain a straight style all day
• For guests who occasionally straighten hair


Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Ingredients: Water\Aqua\Eau , Propanediol , Dimethicone , Phenyl Trimethicone , Dimethiconol , Hydroxypropylcellulose , Hydrolyzed Wheat Protein PG-Propyl Silanetriol , Aloe Barbadensis Leaf , Hydroxypropyltrimonium Hydrolyzed Corn Starch , PEG-40 Hydrogenated Castor Oil , Sodium Magnesium Silicate , Hydroxypropyl Guar , PVP , Fragrance (Parfum) , Limonene , Geraniol , Citral , Linalool , Citronellol , Farnesol , Isoeugenol , Sodium Chloride , Ethylhexylglycerin , Dehydroacetic Acid , Phenoxyethanol , Benzoic Acid <ILN43523>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

1.4 fl oz/40 ml | Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.

First beauty company manufacturing with 100% wind power in our primary facility. Learn about our wind energy purchases and offsets here. (live link)