shop new be curly advanced for coily, curly & wavy hair

Top product picks for
curly, coily & wavy hair

Understanding your hair type is key to unlocking products that enhance your natural beauty. 

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

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Shop NEW be curly advanced

Shop by curly hair type

Discover the right products for your curly, coily and wavy hair.

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NEW be curly advanced

See the difference with be curly advanced

Take our hair & scalp check quiz to find a customize hair regimen just for you

Transform your curls with
our expert recommendations

Shop the nutriplenish leave-in conditioner

nutriplenish™ leave-in conditioner

100% vegan hair nutrition
for up to 2X the shine*

Discover the plant-powered no-wash formula.

*Laboratory testing on tresses treated with Nutriplenish™
Leave-In Conditioner vs unwashed hair.

Shop body, skin and hair

Discover 100% vegan products for whole body care.

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Discover trending runway hairstyles.

Trending runway hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Find a salon to book your next hair colour service

Hair Colour as limitless as you

Infinite colour possibilities. Expert artisty. Always 100% vegan.
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Plant-powered hair care rooted in nature

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*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.