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color control
Up to 8 weeks of
color protection.*
color control
Up to 8 weeks of color protection for every hair type.*
NEW
color control
shampoo light
For fine to medium hair types
Airy, lightweight feel
color control
shampoo rich
For medium to thick hair types
4x more conditioning oils**
New name, same nourishing formula
Limitless color
possibilities.
Customizable to you.
Try on a new hair color, virtually.
Hair color without compromise
Get radiant, healthier hair every time you color. Long-lasting, up to 3X smoother and 5X shinier.*
*Demi-Permanent Vegan Treatment Hair Color vs. unwashed tresses. Full Spectrum for external audience. Full Spectrum Demi-Permanentâ„¢ Hair Color vs. unwashed tresses