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At Aveda, Earth Month is not a trend—it’s a celebration of our guiding principles and mission. It’s also a time when we encourage our community to join our sustainability efforts to better the planet. This year we have several exciting activities in the works that are set to transform lives all around the world. We’re sharing why Earth Month is so close to our heart and how you can empower yourself and others, all April and beyond.
Our mission is to care for the Earth which includes those who live in it. The month of April is a chance to reflect on what’s important to us and how these values guide every decision we make.
We don’t consider ourselves just a corporation—we are part of the planet’s ecosystem. Yet the very fact that we are a business makes it our responsibility to use our influence for good. We must set a positive example not just for the world of beauty, but around the world. These are the formative principles that define us:
• The planet is our muse
• Botanicals and science create powerful products
• Vegan formulas rule all
• The wind and sun fuel our factories
• We use recycled plastic for packaging wherever possible
OUR MISSION IN A BOTTLE
Our formulations, ingredient sourcing, manufacturing and packaging are just some of the ways we put our beliefs into practice.
Aveda is 100% vegan, now and forever. In summer 2019, we announced our transition to creating 100% vegan products. While we only used honey and beeswax in a few of our products, making the switch was no easy task. However, we recognized the need to stay true to our planet-first commitment and recreated our iconic products to ensure 100% vegan formulations across the board. We’re proud to deliver high-performance hair care and vegan formulas, proving you don’t need to pick one or the other.
We understand the power and potential of harnessing nature, which is why we aim to use naturally derived ingredients in our formulations whenever possible. In order to do this and respect the environment, we adhere to responsible sourcing practices. This ensures that we harvest plant-based ingredients from renewable plant-based origins—all without negatively impacting the ecosystems from which they are sourced.
RESPONSIBLE MANUFACTURING AND PACKAGING
We are changing the way the world views alternative energy sources. We are proud to be the first beauty company to manufacture products with 100% wind power* through renewable energy credits and carbon offsets. In addition to wind energy, Aveda has also taken major strides in solar power. Nearly 3,000 solar panels make up the 3.6-acre solar array at Aveda HQ in Blaine, MN. This solar energy powers up to 50% of our manufacturing facility’s annual demand and reflects our commitment to renewable energy.
Aveda has also blazed the trail in responsible packaging practices. We were the first beauty company to use 100% post-consumer recycled (PCR) materials in our packaging, and strive to do so wherever possible.
This Earth Month, our ethos is clean water: clear mission and our goal is to bring clean water to communities in need around the world. As global citizens, our neighbours span the globe and it’s our responsibility to help them. Included in this community are the 785 million people** who live without clean water. We partnered with charity: water to help provide clean, safe drinking water to those who go without, and made it easy for you to help too.
THIS BAR RAISES THE BAR
There’s a new way to wash your hair that also helps provide clean water for people in need. Our 100% vegan limited edition shampure™ nurturing shampoo bar cares for your hair by gently cleansing with a 94% naturally derived*** formula. Crafted with Abyssinian oil, it provides long-lasting, weightless nourishment.
This bar also cares for the Earth with its 100% post-consumer recycled (PCR) carton. Plus, $5 from the purchase† of every shampoo bar will be donated to charity: water. The power to bring clean water to people in need is in your hands.
TRY SOMETHING NEW, GIVE SOMETHING BACK
Our new discovery sets offer another way to explore vegan hair care that gives back. Each of our three sets feature a high-performance hair care collection trio, scientifically formulated to specific hair needs. If you’re looking to strengthen and repair hair, then our plant-powered, bond-building botanical repair™ set is for you.
Or try our nutriplenish™ discovery set for superfood-infused formulas that intensely hydrate or replenish hair. Lastly, if you’re looking to thicken hair and add major volume, you’ll want our invati advanced™ set. Similar to our shampoo bar, every set makes a difference—$5 from each† helps charity: water change lives with safe water.
WALK 3.7 MILES IN THEIR SHOES
Can you imagine walking 3.7 miles daily for a glass of water? That’s the average distance women and children in developing nations walk daily to local water sources.‡ To bring awareness to this need, we created the Aveda Earth Month RunWalk with MoveSpring. You can join us by walking 3.7 miles daily or weekly. Challenge yourself and your friends all while raising funds to bring water to those in need.
Plus you can make an instant impact—$22.50 from the $25 entry fee is donated to charity: water.§ Get started here. By clicking “here” you’ll be leaving aveda.ca to submit your registration fee on Donor Drive’s website and then can begin registering for the walk.
BE A FORCE OF CHANGE
There are other ways you can positively affect those without water and give back to the planet. You can donate directly to charity: water here. (By clicking “here” you’ll be leaving aveda.ca and heading to charity: water’s website.) Conversation and education are powerful tools, too. Simply spreading awareness of the water inequality in the world can spur action from your friends and family. Additionally, seek out other sustainable brands offering eco-friendly products that aim to reduce their carbon footprint.
Since 2006 charity: water has been transforming entire communities with access to clean water. That’s why we trust them as our partner and are proud to support their efforts. They’ve brought water to 11 million people to date, and this Earth Day is our chance to make that number even greater. When you shop at Aveda on Earth Day this year, 100% of sales will be directly donated|| to charity: water.
*First beauty company manufacturing with 100% wind power in our primary facility.
**United Nations Children’s Fund and World Health Organization, 2019 Joint Monitoring report.
***From plants, non-petroleum minerals or water.
†From April 1–April 30, 2021, Aveda will donate $5.00† per Discovery Set or Shampure Shampoo Bar sold in all participating Aveda locations and online at aveda.com in select countries to ‘charity: water’ to help provide clean, safe drinking water to people in developing countries, up to $400,000 donation total.
Select countries include the U.S., Canada, Germany, Italy, UK, Japan, Belgium, Netherlands, Luxembourg, and South Korea. The total donation will be paid in USD. charity: water is a U.S. 501(c)(3) tax-exempt charity operating globally.
‡United Nations Children’s Fund and World Health Organization, Right to Water, Fact Sheet No. 35.
§Aveda Earth Month RunWalk is open for participation 4/1/21-4/30/21. $22.50 of entry fee directed to charity: water; $2.50 directed to MoveSpring/DonorDrive. Learn more at charitywater.org/aveda.
||Aveda will donate 100% of the purchase price (after deduction of applicable taxes) of all products sold online at aveda.com in the U.S., Canada, Germany, Italy, UK, Japan, Belgium, Netherlands, Luxembourg, and South Korea, and in free-standing stores in the U.S., on April 22, 2021 (Earth Day) to charity: water to help provide clean, safe drinking water to people in developing countries, up to $600,000 total. The total donation will be paid in USD. charity: water is a U.S. 501(c)(3) tax-exempt charity operating globally.