in the world
Caring for the planet is at the
heart of our mission.
Discover how we do it.
Plant infused. Sustainability at heart.*
We want you to feel good about what’s in your
shower. That’s why we maximize the use of
post-consumer recycled materials in our
packaging — we turn things like milk jugs
and soda bottles into something beautiful.
Aveda has been caring for the world since 1978. To date, our guests, artists, employees and leaders have raised nearly $65M to help fund environmental initiates globally. And our goal is to increase this number to $75M by 2022 through our annual Earth Month initiatives. We’ve partnered with charity: water to provide clean water access, sanitation and hygiene to communities in India, Nepal, Madagascar and Ethiopia – all countries where we source ingredients.
While we’re not perfect, we’re always working toward
a more sustainable future, each and every day.
Our vision is to set new beauty standards of leadership through Aveda’s commitment to supply chain integrity with traceable, fair and sustainable ingredients.
HOW WE DO IT:
95% of essential oil volume is certified organic or sustainably wild harvested.
Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families — giving them a better life.
It’s what’s inside that counts. That’s why we work
tirelessly to bring you the best products possible.
1We purchase renewable energy credits and carbon offsets to balance our electrical and natural gas usage.