Plant beauty


in the world


Caring for the planet is at the

heart of our mission.

 

Discover how we do it.


THE AVEDA MISSION

Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

Responsible Packaging


We want you to feel good about what’s in your
shower. That’s why we maximize the use of
post-consumer recycled materials in our
packaging — we turn things like milk jugs
and soda bottles into something beautiful.

 


HOW WE DO IT:

Social Responsibility


Aveda has been caring for the world since 1978. To date, our guests, artists, employees and leaders have raised nearly $65M to help fund environmental initiates globally. And our goal is to increase this number to $75M by 2022 through our annual Earth Month initiatives. We’ve partnered with charity: water to provide clean water access, sanitation and hygiene to communities in India, Nepal, Madagascar and Ethiopia – all countries where we source ingredients.

Responsible

Manufacturing


While we’re not perfect, we’re always working toward
a more sustainable future, each and every day.

 

 


HOW WE DO IT:

Responsible Sourcing


Our vision is to set new beauty standards of leadership through Aveda’s commitment to supply chain integrity with traceable, fair and sustainable ingredients.

HOW WE DO IT: 

95% of essential oil volume is certified organic or sustainably wild harvested.

Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families — giving them a better life.

Ingredients


It’s what’s inside that counts. That’s why we work
tirelessly to bring you the best products possible.

 


HOW WE DO IT:

1We purchase renewable energy credits and carbon offsets to balance our electrical and natural gas usage.