ADVANCED BOTANICAL KINETICSâ„¢

Fuller. Firmer. Plumped by plants.
Restore youthful vitality while phytotech vegan collagen* plumps skin with hydration.

*Phytotech vegan collagen is found in Advanced Botanical Kineticsâ„¢ Plumping Creme, Revitalizing Essence Lotion, Plumping Milky lotion, and Vitality Serum.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

BOTANICAL REPAIRâ„¢
Know your strength
Build new bonds and repair three key layers of hair instantly, with the power of plants.

TRULY BESPOKE HAIR COLOUR

100% vegan treatment colour only an Aveda Artist can do, made just for you.
CRUELTY-FREE, LEAPING BUNNY APPROVED
100% vegan, naturally derived high-performance formulas.

CARE FOR THE PEOPLE AND PLANET
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.

PIONEER IN SUSTAINABILITY
First beauty company to use 100% PCR resin in bottles and jars.