Shop nutriplenish replenishing overnight serum

NEW nutriplenish
replenishing overnight serum

Wake up to hair with
89% less frizz*

Replenishes dry strands while you sleep.

*Ex-vivo testing on frizz prone tresses.

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Shop select products up to 50% off

Select products up to

50% OFF

Create your travel kit for CA $27

Create your travel kit
for CA $27

banner showing TV Personality Sonia Mangat

LIVE Event Series

Meet Aveda's Next Guest

Join us weekly with TV personality, Sonia Mangat for haircare tips and tricks—from scalp health, styling tips to haircare mythbusters, and more.

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

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Shop nutriplenish hair care


95% say hair feels instantly nourished.*
Shop invati advanced for thicker, fuller-looking hair

invati advanced
3-step system

Reduce hair loss
by 53%.*
Shop botanical repair strengthening hair masques for damaged hair

botanical repair
strengthening masques

92% said their hair
looked healthier and
less damaged instantly.*

Shop body, skin and hair

Discover 100% vegan products for whole body care.

Find a salon to book your next hair colour service

Hair Colour as limitless as you

Infinite colour possibilities. Expert artisty. Always 100% vegan.
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Get points for every product purchase.

fathers day gifts
Father's Day is June 18th

This Father's Day, treat Dad
like it's going into style

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More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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*Based on a consumer study of nutriplenish™ light and deep shampoos, conditioners with leave-in conditioner (on 444 women in UK and Europe).