You’ve made an investment in your hair colour — maximize that investment with quality products designed to keep it looking fresh and shiny. The best home hair colour products contain ingredients that protect your colour from the elements, including hard water and heat styling, while maximizing shine and neutralizing unwanted tones. Hair colourc care products should be free from sulfate cleansers, which can strip away colour, and silicone, which can build up and cause dullness.

For daily colour protection, try colour control rich shampoo and colour control conditioner. These plant-powered, sulfate-free products nourish and conserve colour, boosting shine and leaving hair feeling soft and silky.

Not sure how to choose the right hair colour for your skin tone and personal style? Take a look at Aveda's virtual try-on tool, which uses AI to show you what you'll look like with different hair colours, including fashion hues like pink and blue. Whether you're looking to frame your face with simple highlights or go all-out and transform from a brunette to a blonde or vice versa, you’ll get a glimpse of what your desired shade would look like before booking an appointment and taking the plunge. What's more, you can play around with shade and tone to get your perfect colour match.

Of course, another simple way to choose the right hair colour is by working with your Aveda Artist to find a hue that works for you. Bring in inspiration photos or photos of yourself with a hair colour you loved. Tell them about your daily haircare routine, how often you wash your hair and heat style and how frequently you visit the salon for trims. These details will help them guide you to the perfect shade, and they’ll use Aveda’s colour line to craft your desired hue.

The best shampoo for colour-treated hair is the one that's formulated to protect and preserve colour while caring for hair. Aveda offers a range of shampoos specifically for colour-treated hair, including colour control shampoo, a sulfate cleanser-free, 100% vegan formula that gently cleanses without stripping and nourishes hair with omega-rich apricot oil. Keep that Aveda colour looking its best!

If you’re blonde, platinum or silver, Aveda's blonde revival™ purple toning shampoo and toning conditioner include violet toning pigments that neutralize unwanted brassy or yellow tones to keep lighter hair looking shiny and bright. Aveda's blonde revival™ purple toning shampoo and toning conditioner are made with açai and passionfruit oils to help keep colour-treated hair soft and hydrated.

When should you wash hair after colouring? You may have heard that waiting a few days to wash helps prevent colour from fading, but that’s not quite the full story. It's not about when you wash your hair, but how. The products you use and the temperature of the water can impact your colour vibrancy and resiliency. Rinse your hair in cool water, not hot; hot water opens the hair follicle and allows colour to wash out, so it's best for people with colour-treated hair to avoid washing their hair with scorching hot water.

Products matter too; you should use a specially formulated shampoo, like blonde revival™ purple toning shampoo for blonde hair colours or colour control rich shampoo for colour-treated hair, that is free from sulfate cleansers and silicones to reduce fading and dullness. If you’re looking to extend time between washes, dry shampoo keeps your hair looking and feeling fresh without the water.

Interested in changing up your look in a big way? Get a head start on your hair colour journey and try out Aveda's virtual hair colour try-on tool to see how you’d look with a different hue.