Living Aveda Landing - Main Landing Page

BEAUTY

The go-to guide to

simple vacation hair

care

Regimen and style tips for healthy, hydrated summer hairstyles

BEAUTY

Multiply your

moisture with hair oil

The hydrating power of nutriplenish™ multi-use hair oil

BEAUTY

Spotted backstage:

5 shoelace hairstyles

you need to see

It’s all about achieving long term results

BEAUTY

Aroma: the love

language of plants

Your fragrant self care experience

BEAUTY

Repair damaged

hair with silicone-

free hair care

It’s all about achieving long term results

BEAUTY

A whole new way

to hydrate dry hair

Meet nutriplenish™ treatment masques.

BEAUTY

Begin the new

year with the

transformative

power of vegan

For your hair. For the planet. For our communities.

BEAUTY

Scalp Care 101

It’s all about fighting signs of premature visible scalp aging

BEAUTY

Your travel

must-haves for

hydrated hair

on-the-go

Travel tips for hair-care with nutriplenish™.

BEAUTY

3 ways to replenish

dry hair this summer

Your superfood-infused summer hair care routine.

ENVIRONMENT

We’re now proudly

Leaping Bunny Approved

Evolution in our cruelty-free mission of care.

BEAUTY

Our Mother's

Day gift guide

for luminous,

healthy hair

Give their hair nutrient-rich care: nutriplenish™

BEAUTY

Celebrating

Hairstylist

Appreciation Day

How our Aveda Artists inspire and empower

ENVIRONMENT

Our next step in

responsible

packaging

How we’re pioneering responsibly sourced, paper-based sample sachet.

ENVIRONMENT

Planting the seed of

a plastic-free wash

day routine

Nurture your hair and Earth with our shampoo bar.

COMMUNITY

Why It’s Earth Month

every month

Caring for our planet, 365 days a year.

COMMUNITY

How we’re honouring

World Water Day

Our passion for clean water.

BEAUTY

4 reasons to invest

in vegan hair repair

Discover the difference of botanical repair™.

BEAUTY

Discover the benefits

of bond-building hair

care

Starring our 100% vegan botanical repair™ collection.

BEAUTY

Say hello to spring with

stronger hair

Uncover your botanical repair™ hair care routine.

COMMUNITY

Celebrating

International

Women's Day

Meet agents of change, Payal Jangid and Laura Yawanawá.

BEAUTY

How to wake up to

stronger hair

NEW botanical repair™ strengthening overnight serum

Celebrating

textured hair

Your hair is your crown.

BEAUTY

Hair hydration isn’t

one-type-fits-all

Customize your dry hair routine with nutriplenish™.

ENVIRONMENT

One year of

100% vegan

Start the new year with vegan choices.

BEAUTY

Hair care

resolution for

every intention

Starring our 100% vegan hair care collections.

BEAUTY

Give mindfully this

holiday season

Show them you care with 100% vegan gifts.

BEAUTY

The best hairstyles

for thin hair

Starring our invati advanced™ hair care system.

BEAUTY

Unwrap self-care

this season

Relax with these 100% vegan gifts

BEAUTY

Our ultimate

holiday gift guides

Wondrous gifts for your entire list

BEAUTY

Introducing Aveda x 3.1

Phillip Lim holiday gifts

Limited-edition gifts inspired by nature

BEAUTY

Top 3 hair trends to

try this season

Your look for fall 2021 is waiting.

WELLNESS

Let’s turn self-care

into a cure

Learn how you can help us end breast cancer.

BEAUTY

Meet your new go-to

for thicker brows

Discover our NEW invati brow™ thickening serum.

BEAUTY

How we connect

blockchain with hair care

It’s all about responsible tracing.

BEAUTY

Get ahead of hair thinning

with invati advanced™

Meet the styling foam that thickens and protects.

BEAUTY

How invati advanced™

helps thinning hair

Plus, a look at the causes of hair loss.

COMMUNITY

United Nations 'Nature for Life' Summit recognizes Aveda's leadership in community partnerships

Aveda's decades-long relationships with communities around the world showcased at the global event.

BEAUTY

How to instantly

strengthen damaged

hair every day

Discover our botanical repair™ strengthening leave-in treatment

BEAUTY

How to repair your

summer-damaged hair

Aveda formulas are here to revive damaged hair

BEAUTY

Ultimate summer

hair care, without

compromise

Featuring our 100% vegan nutriplenish™ collection

BEAUTY

The ultimate guide

to summer hair

hydration

Starring our superfood-infused nutriplenish™ collection

BEAUTY

4 Reasons why hair

is dry in the summer

Treat dry hair with nutriplenish™

ENVIRONMENT

July 7th is

Cruelty-Free Day

Why being cruelty-free and vegan matters to us.

Introducing new nutriplenish™ curl gelée

BEAUTY

Our ultimate product
for curly hair is here

Introducing new nutriplenish™ curl gelée

BEAUTY

Meet the NEW botanical

kinetics™ serums

Enjoy beautiful skin, powered by plants

Product image of nutriplenish™ collection.

BEAUTY

WHICH NUTRIPLENISH™

PRODUCTS ARE RIGHT

FOR YOU?

USE OUR CURL CHART TO FIND YOUR PERFECT FORMULA

BEAUTY

SUMMER HAIR ADVISOR:
DISCOVER YOUR SUMMER
HAIR CARE GUIDE

4 AVEDA ARTISTS SHARE THEIR BEST ADVICE

COMMUNITY

An update on our
commitments to the
Black community

OUR WORK TOWARDS RACIAL EQUITY

Master imagery of Nutriplenish hair care model.

BEAUTY

HOW TO PROTECT HAIR
FROM SUN DAMAGE

MEET SAND GINGER, A NATURAL UV FILTER

Client imagery of invati men™ nourishing exfoliating shampoo and invati men™ scalp revitalizer.

BEAUTY

MEN’S HAIR AND MORE:
THE MUST-KNOW REGIMEN

Discover the right tools and tips for hair and skin

Product imagery of blonde revival™ purple toning shampoo and conditioner.

BEAUTY

HOW TO KEEP YOUR
BLONDE HAIR FRESH
ALL SUMMER LONG

REVIVE BLONDE HAIR WITH BLONDE REVIVAL™ PURPLE TONING DUO

Product imagery of botanical repair™ intensive strengthening masques in light and rich.

BEAUTY

TRANSFORM HAIR
CARE INTO MOMENTS
OF SELF-CARE

GET GROUNDED WITH OUR 100% VEGAN HAIR CARE

Refinery29 x Aveda partnership imagery featuring Tara Thomas.

BEAUTY

MEET FOUR STRONG
WOMEN AND THEIR HAIR
REPAIR MUST-HAVES

INTRODUCING THE UNBREAKABLE BOND SERIES

Product image featurinig nutriplenish™ leave-in conditioner, daily moisturizing treatment and multi-use hair oil.

BEAUTY

YOUR DRY HAIR
NEEDS ONE OF THESE

DISCOVER WHICH NUTRIPLENISH™ HYDRATOR IS RIGHT FOR YOU

BEAUTY

THE ONLY SUMMER
HAIR CARE ESSENTIALS
YOU’LL NEED

BUILD YOUR SUMMER HAIR RITUAL WITH WARM WEATHER MUST-HAVES

BEAUTY

WHY YOU NEED
SUN-SHIELDING
HAIR CARE

A QUICK GUIDE TO PROTECTING YOUR HAIR ALL SEASON

Product image of the shampowder dry shampoo.

BEAUTY

5 REASONS YOU'LL BE
HOOKED ON SHAMPOWDER™
DRY SHAMPOO

DISCOVER WHY IT'S THE KEY TO PERFECT SECOND-DAY HAIR

BEAUTY

OUR GO-TO MAKEUP
IDEAS FOR SPRING

PLUS, BEAUTY TIPS FROM OUR RESIDENT MAKEUP EXPERT

COMMUNITY

CELEBRATING OUR

AVEDA ARTISTS

DURING EARTH MONTH

DISCOVER HOW YOU CAN SUPPORT THEM, TOO

Product image of the nutriplenish™ daily moisturizing treatment.

BEAUTY

ALL YOU NEED TO KNOW

ABOUT THE LOC METHOD

DISCOVER HOW TO MOISTURIZE TEXTURED HAIR

BEAUTY

MEET THE NEWEST

DRY HAIR WONDER

OUR NUTRIPLENISH DAILY MOISTURIZING TREATMENT IS HERE

BEAUTY

STRONGER HAIR

POWERED BY

BOTANICAL REPAIR

MASQUES

LEARN HOW TO REPAIR THE 4 KEY TYPES OF HAIR DAMAGE

ENVIRONMENT

DISCOVER OUR CLEAN

WATER: CLEAR MISSION

WHY WATER MATTERS THIS WORLD WATER DAY

ENVIRONMENT

EARTH MONTH IS

OUR HOMECOMING

DISCOVER WHAT IT MEANS TO AVEDA AND HOW TO TAKE ACTION

ENVIRONMENT

A DEEPER LOOK INTO OUR

VEGAN INGREDIENTS

THE INGREDIENTS THAT POWER OUR 100% VEGAN FORMULAS

BEAUTY

THE FUTURE OF

HAIR REPAIR IS HERE

MEET THE NEW BOTANICAL REPAIR SYSTEM

COMMUNITY

CELEBRATE

INTERNATIONAL

WOMEN’S DAY

MEET FOUR INSPIRING WOMEN WHO CHANNEL

THEIR INNER AND OUTER STRENGTH

BEAUTY

MEET THE NEW

AVEDA PLUS REWARDS

PROGRAM

OUR PURE PRIVILEGE PROGRAM RECEIVES A MAKEOVER

BEAUTY

THE ULTIMATE

HAIR MASK GUIDE

DISCOVER THE RIGHT TREATMENTS FOR YOUR HAIR

BEAUTY

SELF-CARE FOR

YOUR BODY AND SOUL

DISCOVER OUR RITUAL OF REPAIR

COMMUNITY

CELEBRATING BLACK

LEADERS AT AVEDA

MEET THOSE WHO ARE SHAPING THE BEAUTY INDUSTRY

BEAUTY

THE ULTIMATE WINTER

RITUAL FOR DRY HAIR

HOW TO HYDRATE AND REDUCE FRIZZ ALL SEASON

ENVIRONMENT

SUSTAINABLE LIVING TIPS

WITH ARIZONA MUSE

THE MODEL AND CLIMATE ACTIVIST SHARES HER

100% VEGAN AVEDA FAVORITES.

ENVIRONMENT

AVEDA IS 100% VEGAN

—NOW AND FOREVER

Delving into our 100% vegan pledge

BEAUTY

VISIBLY HEALTHIER HAIR

FROM THE INSIDE OUT

START YOUR HAIR TRANSFORMATION WITH A

BOTANICAL REPAIR PROFESSIONAL TREATMENT

BEAUTY

THE HAIR LOSS JOURNEY

WITH DR. JODI

THE EMOTIONAL ROAD AND WHAT CAN HELP

BEAUTY | JULY 12, 2019

THE ULTIMATE GUIDE

TO DIFFUSING YOUR

CURLY OR WAVY HAIR

TWO AVEDA CURL EXPERTS SHARE THEIR FAVORITE METHODS

FOR FRIZZ-FREE STYLES

BEAUTY

HOW TO DEAL WITH

FALL HAIR SHEDDING

AND LOSS

BEAUTY | JANUARY 15, 2020

WHICH NUTRIPLENISH™ PRODUCTS ARE RIGHT FOR YOU?

LIGHT OR DEEP MOISTURE?

BEAUTY | FEBRUARY 25, 2020

FOUR TIPS
FOR 4C HAIR

The best products and styles for natural hair,

according to Aveda Texture Specialist Renee Gadar

BEAUTY | JUNE 25, 2019

THE PLANT POWER

BEHIND SAP MOSS

WEIGHTLESS HYDRATION

SHAMPOO AND CONDITIONER

DISCOVER THE INGREDIENTS THAT MAKE

OUR LATEST LAUNCH SO SPECIAL

BEAUTY | APRIL 29, 2020

4 WAYS TO EXTEND
GOOD HAIR DAYS

DISCOVER DRY SHAMPOO AND BEYOND

BEAUTY | MAY 10, 2019

DAMAGED HAIR,

DO CARE

HOW TO TELL IF YOUR HAIR IS DAMAGED

- AND EVERYTHING YOU NEED TO FIX IT.

BEAUTY | FEBRUARY 5, 2020

SAY GOODBYE
TO DRY HAIR

ENVIRONMENT | APRIL 22, 2020

50 YEARS
OF EARTH DAY

FAVORITE MILESTONES FROM OUR
HISTORY OF CELEBRATING MOTHER NATURE

BEAUTY | DECEMBER 15, 2019

HAIR ON
SUPERFOODS.

GET TO KNOW

THE NEW NUTRIPLENISH™ COLLECTION.

Beauty | September 20, 2016

THE NEWEST (AND BEST) WAY TO CUT HAIR

BEAUTY | September 16, 2016

Essential Makeup Looks for Fall

FASHION | September 12, 2016

NYFW How to: Natural Healthy Waves

BEAUTY | September 2, 2016

Hair Color Tips From A Master Colorist

BEAUTY | September 1, 2016

Reveal Your Radiance

BEAUTY | August 26, 2016

An Even More
Beautiful You

COMMUNITY | August 23, 2016

THE MAN BEHIND THE MAGIC

COMMUNITY | August 19, 2016

EARTH MONTH 2016

WELLNESS | August 14, 2016

Introducing TULASĀRA™