97% naturally derived* purifying shampoo -- formulated with micelles and white vinegar gently clarifies hair (without stripping), while an invigorating aroma with certified organic rosemary, peppermint and spearmint is proven to energize, awaken the senses and improve focus. Leaves hair feeling squeaky clean, reset and shiny.

• Micelles gently remove product build-up and other impurities without disrupting the natural balance of scalp & hair
• White vinegar helps gently purify the hair
• Silicone-free

Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce**
• Litres use up to 28% less plastic**


FREE FROM:
Silicone
Phthalates
Parabens
Synthetic Fragrance
Mineral Oil
Petrolatum
Formaldehyde
Animal Ingredients

*From plants non-petroleum minerals or water.
**Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.


Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Massage into wet hair. Rinse. Follow with rosemary mint weightless conditioner.

Ingredients: Water\Aqua\Eau, Sodium Coco-Sulfate, Glycerin, Lauramidopropyl Betaine, Mentha Piperita (Peppermint) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Babassuamidopropyl Betaine, Vinegar\Acetum\Vinaigre, Camphor, Menthol, Cocamidopropylamine Oxide, Stearamidopropyl Dimethylamine, Polyquaternium-4, Fragrance Parfum, Geraniol, Linalool, Limonene, Isoeugenol, Citric Acid, Sodium Chloride, Sodium Gluconate, Benzoic Acid, Phenoxyethanol <ILN45344>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Travel: 100% post-consumer HDPE. Please recycle.
Retail: 100% post-consumer HDPE. Please recycle.
Litre: 100% post-consumer HDPE. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.