Works with pure-formance™ conditioner to cleanse, condition, and moisturize hair.

Save money and save plastic when you buy a litre.
• litres cost 20% less per ounce*
• litres use up to 28% less plastic*



*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Massage small amount of shampoo into wet hair and scalp. Rinse well. Follow with pure-formance^TM conditioner.

Ingredients: Water\Aqua\Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Babassuamidopropyl Betaine, Cetyl Alcohol, Sodium Chloride, Calophyllum Inophyllum (Tamanu) Seed Oil, Glycyrrhiza Inflata Root Extract, Sodium Gluconate, Hydrolyzed Algin, Glycerin, Yeast Extract\Faex\Extrait De Levure, Dehydroxanthan Gum, Capryloyl Glycine, Polyquaternium-10, Polysorbate 20, Stearic Acid, Ursolic Acid, Sodium Lauroyl Lactylate, Fragrance (Parfum), Geraniol, Linalool, Limonene, Citronellol, Sorbic Acid, Sodium Benzoate, Phenoxyethanol <ILN50003>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

1.7 fl oz/50 ml: 80% post-consumer HDPE bottle. Please recycle.
10 fl oz/300 ml: 95% post-consumer HDPE bottle. Please recycle.
33.8 fl oz/1 litre: Minimum 80% post-consumer HDPE bottle. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.