A styling clay that earns its spot in your grooming routine. Whatever that looks like today.
• Provides strong, pliable hold
• Adds texture and definition
• Matte finish — no shine

AROMA
Featuring a rich, spicy Pure-Fume™ aroma with lemon, spearmint, vetiver, and lavender essential oils, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
• 92% naturally derived^*
• Approved by Cruelty Free International
• Vegan

_{*Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.}

Work small amount between palms. Apply evenly through damp hair or dry hair.

YOUR REGIMEN
Step 01: Cleanse with Pure-Formance™ Men Shampoo
Step 02: Condition with Pure-Formance™ Men Conditioner
Step 03: Style with Pure-Formance™ Men Grooming Clay

Ingredients: Water\Aqua\Eau, Canola Oil\Huile De Colza, Hydrogenated Castor Oil, Cetyl Alcohol, Oryza Sativa (Rice) Bran Wax, C14-22 Alcohols, Steareth-21, Pvp, Glycerin, Alcohol Denat., Aluminum Starch Octenylsuccinate, Silica, Starch Hydroxypropyltrimonium Chloride, Zea Mays (Corn) Starch, Orbignya Oleifera (Babassu) Seed Oil, Calophyllum Inophyllum Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glycyrrhiza Inflata Root Extract, Glycine Soja (Soybean) Oil, Hydrolyzed Algin, Yeast Extract\Faex\Extrait De Levure, Kaolin, Tocopherol, Ursolic Acid, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Glyceryl Stearate, Fragrance (Parfum), Citral, Geraniol, Linalool, Farnesol, Benzyl Benzoate, Citronellol, Coumarin, Eugenol, Limonene, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol <ILN51337>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Post-consumer recycled jar and cap, excluding liner. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.