This cleansing shampoo helps soften hair^* and leaves it clean without feeling dry. Babassu and coconut-derived ingredients deeply yet gently cleanse hair while maintaining healthy lipids and oils.
Naturally-derived cherry blossom and sweet almond oil restore softness and shine from roots to ends leaving hair feeling touchably soft and full of weightless bounce^*.

BENEFITS
• Adds softness, shine, and bounce

SUITABLE FOR
• For all lengths of normal to dry hair, especially long hair
• Color-safe

AROMA
Featuring our signature blissful Pure-Fume™ aroma with tonka bean, certified organic orange, ylang-ylang, and other pure flower and plant essences. An aroma designed to provide a comforting warmth feel.
• Tonka bean: Evokes feelings of comfort, coziness, and nostalgia; helps promote feelings of optimism and emotional wellbeing.
• Ylang-ylang: Strongly linked to pleasure and joy, helping promote feeling of self-confidence, playfulness, promote feelings of positivity, and evoke bliss.

WHAT ELSE YOU NEED TO KNOW
Our aromas are functional fragrances created for mind and spirit and free of synthetic fragrances. They’re crafted by our own Pure-Fumers™ out of pure flower and plant essences, using the same principles of creative perfumery as our founder.
• 97% naturally derived^**
• Approved by Cruelty Free International
• Vegan

_{*When used with cherry almond softening conditioner
**Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.}

HOW TO USE
1. Massage into wet hair.
2. Rinse.
3. Follow with Cherry Almond Softening Conditioner.

Ingredients: Water\Aqua\Eau, Ammonium Lauryl Sulfate, Propanediol, Decyl Glucoside, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Babassuamidopropyl Betaine, Sodium Chloride, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Serrulata Flower (Cherry) Extract, Glycerin, Glycol Stearate, Butylene Glycol, Acrylates Copolymer, Glycol Distearate, Citric Acid, Sodium Hydroxide, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum), Linalool, Geraniol, Limonene, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid <ILN99570>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

1.7 fl oz/50 ml 50% PCR HDPE and up to 50% bioplastic (which is 96% plant derived and 4% petrochemical) bottle. Please recycle.
8.5 fl oz/250 ml 100% PCR HDPE bottle. Please recycle.
33.8 fl oz/1000 ml 100% PCR HDPE bottle. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.