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invati advanced™ exfoliating shampoo rich
94% naturally derived* nourishing shampoo gently exfoliates and renews the scalp while delivering a soft, smooth and nourished afterfeel. Creates an optimal foundation for thicker, fuller hair.
Full results in just 12 weeks. Research shows that repetition helps you form a new routine, so if you really want thick, full hair, commit to using invati advanced™daily. Soon it will become a regular part of your regimen-and you'll have the hair you seek.
ideal for medium to thick hair; normal to dry scalp
Same great formula as invati advanced exfoliating shampoo; new name!
*From plants, non-petroleum minerals or water.
Try our latest advancement for even thicker hair: invati ultra advanced™ shampoo rich.
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DETAILS
invati advanced™ exfoliating shampoo rich
Nourishing shampoo gently exfoliates and renews the scalp.
• Reduces hair loss by 53%* when used as part of the invati advanced™ 3-step system
• 4 out of 5 women say their hair looks and feels thicker and fuller**
• Formulated for medium to thick thinning hair, and normal to dry scalp types
• Formulated with 10X more conditioning agents*** for added nourishment
• Wintergreen-derived salicylic acid helps remove build-up that can clog pores
• A blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in
• Delivers a soft, smooth and nourished afterfeel
• Sulfate cleanser-free formula with low lather
• Color safe
Winner of Harper's Bazaar ‘Best Thickening Shampoo' 2019
SHAPE Editor's Pick for Best Exfoliating Shampoo for Thinning Hair
Save money and save plastic when you buy a litre.
• litres cost 20% less per ounce.†
• litres use up to 28% less plastic.†
Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
*Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
**In a 12-week consumer study of 104 women using the invati advanced™ system.
***When compared with invati advanced™ exfoliating shampoo: light.
†Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottles or tubes.
USAGE
Massage into wet hair and scalp. Rinse. Follow with invati advanced™ thickening conditioner and scalp revitalizer
TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.
TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.
INGREDIENTS
Ingredients: Water\Aqua\Eau, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Methyl Soyate, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Propanediol, Curcuma Longa (Turmeric) Root Extract, Panax Ginseng (Ginseng) Root Extract, Emblica Officinalis Fruit (Amla) Extract, Lauric Acid, Glyceryl Caprylate, Lactic Acid, Sodium Laurate, Methyl Trimethicone, Arginine, Salicylic Acid, Acetyl Carnitine Hcl, Sodium Gluconate, Acrylates/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Malt Extract, Adenosine Phosphate, Creatine, Yeast Extract\Faex\Extrait De Levure, Caffeine, Dimethicone Peg-8 Polyacrylate, Polyglyceryl-10 Laurate, Fragrance (Parfum), Linalool, Eugenol, Geraniol, Citronellol, Citral, Benzyl Benzoate, Limonene, Potassium Sorbate, Phenoxyethanol <ILN42803>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
1.7 fl oz/50 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
6.7 fl oz/200 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
33.8 fl oz/1 litre | 100% post-consumer HDPE bottle and cap. Please recycle.
6.7 fl oz/200 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
33.8 fl oz/1 litre | 100% post-consumer HDPE bottle and cap. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
DETAILS
Nourishing shampoo gently exfoliates and renews the scalp.
• Reduces hair loss by 53%* when used as part of the invati advanced™ 3-step system
• 4 out of 5 women say their hair looks and feels thicker and fuller**
• Formulated for medium to thick thinning hair, and normal to dry scalp types
• Formulated with 10X more conditioning agents*** for added nourishment
• Wintergreen-derived salicylic acid helps remove build-up that can clog pores
• A blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in
• Delivers a soft, smooth and nourished afterfeel
• Sulfate cleanser-free formula with low lather
• Color safe
Winner of Harper's Bazaar ‘Best Thickening Shampoo' 2019
SHAPE Editor's Pick for Best Exfoliating Shampoo for Thinning Hair
Save money and save plastic when you buy a litre.
• litres cost 20% less per ounce.†
• litres use up to 28% less plastic.†
Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
*Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
**In a 12-week consumer study of 104 women using the invati advanced™ system.
***When compared with invati advanced™ exfoliating shampoo: light.
†Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottles or tubes.
USAGE
Massage into wet hair and scalp. Rinse. Follow with invati advanced™ thickening conditioner and scalp revitalizer
TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.
TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.
INGREDIENTS
Ingredients: Water\Aqua\Eau, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Methyl Soyate, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Propanediol, Curcuma Longa (Turmeric) Root Extract, Panax Ginseng (Ginseng) Root Extract, Emblica Officinalis Fruit (Amla) Extract, Lauric Acid, Glyceryl Caprylate, Lactic Acid, Sodium Laurate, Methyl Trimethicone, Arginine, Salicylic Acid, Acetyl Carnitine Hcl, Sodium Gluconate, Acrylates/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Malt Extract, Adenosine Phosphate, Creatine, Yeast Extract\Faex\Extrait De Levure, Caffeine, Dimethicone Peg-8 Polyacrylate, Polyglyceryl-10 Laurate, Fragrance (Parfum), Linalool, Eugenol, Geraniol, Citronellol, Citral, Benzyl Benzoate, Limonene, Potassium Sorbate, Phenoxyethanol <ILN42803>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
1.7 fl oz/50 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
6.7 fl oz/200 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
33.8 fl oz/1 litre | 100% post-consumer HDPE bottle and cap. Please recycle.
6.7 fl oz/200 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
33.8 fl oz/1 litre | 100% post-consumer HDPE bottle and cap. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
pairs well with
WATCH THE VIDEO
How to choose an invati advanced™ shampoo for medium to thick hair
Determine which invati advanced™ exfoliating shampoo is ideal for you if you have medium to thick hair and/or normal to dry scalp.
Exfoliate & Purify
invati advanced™ exfoliating shampoo: light
With micellar cleansing and lots of lather; formulated to be weightless. Ideal for fine hair; normal to oily scalp.
Exfoliate & Nourish
invati advanced™ exfoliating shampoo: rich
With 10x more conditioning ingredients.* Ideal for medium to thick hair; normal to dry scalp.
*When compared with invati advanced™ exfoliating shampoo: light.
Full results in just 12 weeks
Research shows that repetition helps you form a new routine, so if you really want thick, full hair, commit to using invati advanced™ daily. Soon it will become a regular part of your regimen—and you'll have the hair you seek.
CUSTOMIZE YOUR HAIRCARE
Hair & Scalp Check
By understanding your unique hair needs we can provide a custom set of recommended products, styling how-to's and salon services for your next appointment.
- Ask & Answer