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    hair care / shampoo
    RECOMMENDED FOR YOU

    invati advanced™ exfoliating shampoo rich

    … Read More

    94% naturally derived* nourishing shampoo gently exfoliates and renews the scalp while delivering a soft, smooth and nourished afterfeel. Creates an optimal foundation for thicker, fuller hair.

    invatiadvanced™may be right for you if: You're concerned about thinning hair -or you're experiencing hair loss due to breakage from scalp-pulling styles (such as tight braids, ponytails, or extensions), aging or post-pregnancy.
    Full results in just 12 weeks. Research shows that repetition helps you form a new routine, so if you really want thick, full hair, commit to using invatiadvanced™daily. Soon it will become a regular part of your regimen—and you'll have the hair you seek.


    ideal for medium to thick hair; normal to dry scalp

    Same great formula as invati advanced exfoliating shampoo; new name!

    *From plants, non-petroleum minerals or water.

    FREE FROM: Parabens, Mineral Oil, Petrolatum, Formaldehyde, Animal Ingredients, Synthetic Fragrance
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    Save 10% on refills + free shipping with Auto Replenishment
    • 1.7 fl oz/50 ml - travel size CA $17.00

    • 6.7 fl oz/200 ml CA $47.00

    • 33.8 fl oz/ 1 litre CA $190.00

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      NOT AVAILABLE ONLINE. PLEASE VISIT YOUR NEAREST AVEDA SALON, SPA OR STORE.

    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    Earn CA $47.00

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    Details

    invati advanced™ exfoliating shampoo rich

    Nourishing shampoo gently exfoliates and renews the scalp.
    • Reduces hair loss by 53%* when used as part of the invati advanced™ 3-step system
    • 4 out of 5 women say their hair looks and feels thicker and fuller**
    • Formulated for medium to thick thinning hair, and normal to dry scalp types
    • Formulated with 10X more conditioning agents*** for added nourishment
    • Wintergreen-derived salicylic acid helps remove build-up that can clog pores
    • A blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in
    • Delivers a soft, smooth and nourished afterfeel
    • Sulfate cleanser-free formula with low lather
    • Color safe

    Winner of Harper’s Bazaar ‘Best Thickening Shampoo’ 2019

    SHAPE Editor's Pick for Best Exfoliating Shampoo for Thinning Hair

    Save money and save plastic when you buy a litre.
    • litres cost 20% less per ounce.†
    • litres use up to 28% less plastic.†

    FREE FROM:
    Parabens
    Mineral Oil
    Petrolatum
    Formaldehyde
    Animal Ingredients
    Synthetic Fragrance

    Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.

    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

    *Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
    **In a 12-week consumer study of 104 women using the invati advanced™ system.
    ***When compared with invati advanced™ exfoliating shampoo: light.
    †Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottles or tubes.

    People tested

    Usage

    Massage into wet hair and scalp. Rinse. Follow with invati advanced™ thickening conditioner and scalp revitalizer

    TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.

    Ingredients

    Ingredients: Water\Aqua\Eau, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Methyl Soyate, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Propanediol, Curcuma Longa (Turmeric) Root Extract, Panax Ginseng (Ginseng) Root Extract, Emblica Officinalis Fruit (Amla) Extract, Lauric Acid, Glyceryl Caprylate, Lactic Acid, Sodium Laurate, Methyl Trimethicone, Arginine, Salicylic Acid, Acetyl Carnitine Hcl, Sodium Gluconate, Acrylates/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Malt Extract, Adenosine Phosphate, Creatine, Yeast Extract\Faex\Extrait De Levure, Caffeine, Dimethicone Peg-8 Polyacrylate, Polyglyceryl-10 Laurate, Fragrance (Parfum), Linalool, Eugenol, Geraniol, Citronellol, Citral, Benzyl Benzoate, Limonene, Potassium Sorbate, Phenoxyethanol <ILN42803>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

    Responsible Packaging

    1.7 fl oz/50 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
    6.7 fl oz/200 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
    33.8 fl oz/1 litre | 100% post-consumer HDPE bottle and cap. Please recycle.

    Responsible Manufacturing

    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
    Details

    Nourishing shampoo gently exfoliates and renews the scalp.
    • Reduces hair loss by 53%* when used as part of the invati advanced™ 3-step system
    • 4 out of 5 women say their hair looks and feels thicker and fuller**
    • Formulated for medium to thick thinning hair, and normal to dry scalp types
    • Formulated with 10X more conditioning agents*** for added nourishment
    • Wintergreen-derived salicylic acid helps remove build-up that can clog pores
    • A blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in
    • Delivers a soft, smooth and nourished afterfeel
    • Sulfate cleanser-free formula with low lather
    • Color safe

    Winner of Harper’s Bazaar ‘Best Thickening Shampoo’ 2019

    SHAPE Editor's Pick for Best Exfoliating Shampoo for Thinning Hair

    Save money and save plastic when you buy a litre.
    • litres cost 20% less per ounce.†
    • litres use up to 28% less plastic.†

    FREE FROM:
    Parabens
    Mineral Oil
    Petrolatum
    Formaldehyde
    Animal Ingredients
    Synthetic Fragrance

    Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.

    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

    *Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
    **In a 12-week consumer study of 104 women using the invati advanced™ system.
    ***When compared with invati advanced™ exfoliating shampoo: light.
    †Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottles or tubes.

    People tested
    Usage
    Massage into wet hair and scalp. Rinse. Follow with invati advanced™ thickening conditioner and scalp revitalizer

    TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.
    Ingredients
    Ingredients: Water\Aqua\Eau, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Methyl Soyate, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Propanediol, Curcuma Longa (Turmeric) Root Extract, Panax Ginseng (Ginseng) Root Extract, Emblica Officinalis Fruit (Amla) Extract, Lauric Acid, Glyceryl Caprylate, Lactic Acid, Sodium Laurate, Methyl Trimethicone, Arginine, Salicylic Acid, Acetyl Carnitine Hcl, Sodium Gluconate, Acrylates/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Malt Extract, Adenosine Phosphate, Creatine, Yeast Extract\Faex\Extrait De Levure, Caffeine, Dimethicone Peg-8 Polyacrylate, Polyglyceryl-10 Laurate, Fragrance (Parfum), Linalool, Eugenol, Geraniol, Citronellol, Citral, Benzyl Benzoate, Limonene, Potassium Sorbate, Phenoxyethanol <ILN42803>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    Responsible Packaging
    1.7 fl oz/50 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
    6.7 fl oz/200 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
    33.8 fl oz/1 litre | 100% post-consumer HDPE bottle and cap. Please recycle.
    Responsible Manufacturing
    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
    Aveda is now Bcorp certified

    As a B corp™, we're part of a global community of leaders using business as a force for good.

    LEARN MORE
    Aveda is Leaping Bunny approved

    We're Leaping Bunny Approved and have been opposed to animal testing since our start in 1978.

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    pairs well with

    RECOMMENDED FOR YOU
    invati advanced™ thickening conditioner
    instantly thickens with fullness that lasts all day
    CA $17.00 - CA $214.00
    • 1.4 fl oz/40 ml - travel size CA $17.00

    • 33.8 fl oz/1 litre CA $214.00

    • 6.7 fl oz/200 ml CA $53.00

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    RECOMMENDED FOR YOU
    invati advanced™ scalp revitalizer
    Reduces hair loss* to help keep the hair you have longer

    *Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
    CA $26.00 - CA $134.00
    • 5 fl oz/150 ml CA $93.00

    • 5 fl oz/150 ml - 2 refills + 1 pump CA $134.00

    • 1 fl oz/30 ml - travel size CA $26.00

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    RECOMMENDED FOR YOU
    invati advanced™ intensive hair and scalp masque
    nourish the scalp; thicken, strengthen and hydrate thinning hair
    CA $17.00 - CA $65.00
    • 1.4 fl oz/40 ml - travel size CA $17.00

    • 5 fl oz/150 ml CA $65.00

    • Temporarily out of stock
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    BEST SELLER
    RECOMMENDED FOR YOU
    damage remedy™ daily hair repair
    leave-in treatment for instant visible repair and heat protection
    CA $52.00
    3.4 fl oz/100 ml
    • 3.4 fl oz/100 ml CA $52.00

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    How to choose an invati advanced shampoo

    WATCH THE VIDEO
     

    How to choose an invati advanced™ shampoo for medium to thick hair
     

    Determine which invati advanced™ exfoliating shampoo is ideal for you if you have medium to thick hair and/or normal to dry scalp.
     

    WATCH NOW
    Shop invati advanced exfoliating shampoo: light

    Exfoliate & Purify

    invati advanced™ exfoliating shampoo: light
    With micellar cleansing and lots of lather; formulated to be weightless. Ideal for fine hair; normal to oily scalp. 

    SHOP NOW
    Shop invati advanced exfoliating shampoo: rich

    Exfoliate & Nourish

    invati advanced™ exfoliating shampoo: rich
    With 10x more conditioning ingredients.* Ideal for medium to thick hair; normal to dry scalp. 

    SHOP NOW

    *When compared with invati advanced™ exfoliating shampoo: light.

    invati advanced may be right for you if you’re concerned about thickening the look of thinning hair or you’re experiencing hair
    invati advanced™
    may be right for you if:
    You’re concerned about thickening the look of thinning hair or you’re experiencing hair loss due to breakage from brushing.

    Use invati advanced and see full results in just 12 weeks

    Full results in just 12 weeks 

    Research shows that repetition helps you form a new routine, so if you really want thick, full hair, commit to using invati advanced™ daily. Soon it will become a regular part of your regimen—and you'll have the hair you seek.

    Take our hair & scalp check quiz to find a customize hair regimen just for you

    CUSTOMIZE YOUR HAIRCARE
     

    Hair & Scalp Check

    By understanding your unique hair needs we can provide a custom set of recommended products, styling how-to's and salon services for your next appointment.

    START QUIZ

    #INVATI ADVANCED

    Share your pics with the world, and you could appear right here! 
    Simply tag yours with #invati and mention @aveda for a chance to be featured. 

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