A plant-powered* shaving cream that cares for skin, earning its spot in your grooming routine. Whatever that looks like today.
• Prepares skin for close, comfortable shave
• Comfortable glide helps protect from irritation and razor burn
• Creamy formula

SUITABLE FOR
• All skin types

AROMA
Featuring a Pure-Fume™ aroma made with pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
• Dermatologist tested
• 97% naturally derived^*
• Approved by Cruelty Free International
• Vegan

_{*Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.}

Apply a small amount of Pure-Formance™ Shave Cream to entire face and neck. Shave, then rinse with warm water.

YOUR REGIMEN
Step 01: Shave with Pure-Formance™ Men Shaving Cream
Step 02: Soothe and moisturize with Pure-Formance™ Men Dual Action Aftershave

Ingredients: Water\Aqua\Eau, Stearic Acid, Sodium Methyl Cocoyl Taurate, Caprylic/Capric Triglyceride, Sodium Cocoyl Isethionate, Cetearyl Olivate, Lauramidopropyl Betaine, Decyl Glucoside, Glycerin, Argania Spinosa Kernel Oil, Ceramide 3, Caffeine, Aloe Barbadensis Leaf, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Calophyllum Inophyllum (Tamanu) Seed Oil, Zingiber Cassumunar (Plai) Root Oil, Ursolic Acid, Glycyrrhiza Glabra (Licorice) Root Extract, Glycine Soja (Soybean) Seed Extract, Scutellaria Baicalensis Root Extract, Boswellia Serrata Extract, Silybum Marianum (Lady'S Thistle) Extract, Hydrolyzed Algin, Sorbitan Olivate, Oleic Acid, Capryloyl Glycine, Xanthan Gum, Sodium Gluconate, Sodium Chloride, Citric Acid, Fragrance (Parfum), Limonene, Linalool, Citronellol, Phenoxyethanol <ILN43449>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Post-consumer recycled tube.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.