Intensifies curl, combats frizz and boosts shine on curly or wavy hair. Wheat protein and organic aloe infused styling creme expands when hair is wet and retracts when hair is dry to help intensify your curl or wave.
Winner of the 2020 Beauty Award from The Knot for best curly hair product.
FREE FROM: Parabens, Mineral Oil, Petrolatum, Formaldehyde & Synthetic Fragrance
NOT AVAILABLE ONLINE. PLEASE VISIT YOUR NEAREST AVEDA SALON, SPA OR STORE.
PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
Pre-order today
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CA $36.00
Reserve Online, Pick-Up In Store
Currently available at select Aveda stores in Canada. Coming soon to other Aveda stores.
1. Check Availability
Check if your product has In-Store Availability near you. If it’s not available, click ‘See More Stores’ to check other nearby locations.
2. Reserve
Once you have chosen the Aveda location, submit your contact information. Once confirmed, we will hold your product at your selected Aveda store, no payment needed.
3. Pick-up
We will email you when your product is ready for pick-up, usually within an hour of request. Your product will be available until store close, next business day.
For intensifying curls, taming frizz and increasing shine. Wheat protein blend expands when hair is wet—then retracts when hair is dry—to help lock in curls or waves. • For curly or wavy hair • Intensifies curl • Tames frizz • Boosts shine • 96% naturally derived*
FREE FROM: Parabens Mineral Oil Petrolatum Formaldehyde Synthetic Fragrance
*From plants, non-petroleum minerals or water
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
Smooth generously on damp hair. Dry naturally or blow-dry with a diffuser for added volume and curl definition.
TIPS •Generously apply be curlyTM curl enhancer from ends to scalp, keeping most of the product at tips. • Twist large sections of hair into tight coils and secure ends to your head using large butterfly clips • Cover with a fine hair net to avoid flyaways and frizz • Blow dry with high heat using a diffuser
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Responsible Packaging
1.4 fl oz/40 ml: 35% post-consumer HDPE tube. Recycling is limited. Please contact your local recycling program. 6.7 fl oz/200 ml: Recycling is limited. Please contact your local recycling program.
For intensifying curls, taming frizz and increasing shine. Wheat protein blend expands when hair is wet—then retracts when hair is dry—to help lock in curls or waves. • For curly or wavy hair • Intensifies curl • Tames frizz • Boosts shine • 96% naturally derived*
FREE FROM: Parabens Mineral Oil Petrolatum Formaldehyde Synthetic Fragrance
*From plants, non-petroleum minerals or water
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
Smooth generously on damp hair. Dry naturally or blow-dry with a diffuser for added volume and curl definition.
TIPS •Generously apply be curlyTM curl enhancer from ends to scalp, keeping most of the product at tips. • Twist large sections of hair into tight coils and secure ends to your head using large butterfly clips • Cover with a fine hair net to avoid flyaways and frizz • Blow dry with high heat using a diffuser
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Responsible Packaging
1.4 fl oz/40 ml: 35% post-consumer HDPE tube. Recycling is limited. Please contact your local recycling program. 6.7 fl oz/200 ml: Recycling is limited. Please contact your local recycling program.
*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. Pioneered 100% post-consumer recycled PET packaging in beauty. **As of 2019, all products manufactured are 100% Vegan. And we are committed to having all vegan products on shelves by January 1, 2021. ***Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
Be curly™ curl enhancer combats frizz, boosts shine and is 96% naturally derived1. The plant-powered formula contains organic aloe and wheat protein to help intensify curl or wave on hair's surface. While geranium delivers a light floral aroma. Learn how each ingredient in be curly™ works and what it does. Click here for a full list.