90% naturally derived* multi-benefit blow-dry primer cuts blow dry time, leaving hair perfectly primed for styling:
• Naturally derived* lactic acid from sugar beets helps smooth and seals the cuticle allowing for enhanced fiber separation, increasing air flow around the fibers to help decrease dry time
• A blend with coconut-derived conditioner reduces breakage from blow drying by 93%**
• A blend with corn-derived humectant moisturizes hair to help protect against thermal damage from blow dryer heat
*From plants, non-petroleum minerals or water
**Based on a repeat grooming study with a blow dryer versus non-conditioning shampoo alone
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
90% naturally derived* multi-benefit blow-dry primer cuts blow dry time, leaving hair perfectly primed for styling:
• Naturally derived* lactic acid from sugar beets helps smooth and seals the cuticle allowing for enhanced fiber separation, increasing air flow around the fibers to help decrease dry time
• A blend with coconut-derived conditioner reduces breakage from blow drying by 93%**
• A blend with corn-derived humectant moisturizes hair to help protect against thermal damage from blow dryer heat
*From plants, non-petroleum minerals or water
**Based on a repeat grooming study with a blow dryer versus non-conditioning shampoo alone
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
THE AVEDA MISSION
Plant infused. Sustainability at heart.
1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
WHAT MAKES IT
EVEN BETTER?
Coconut and corn derived blend:
• instantly detangles to help reduce breakage from brushing or styling.
• conditions to help protect against heat damage from blow drying.
SUGAR BEETS GIVE
A SWEETER BLOW DRY
Blow dry your hair quickly with sugar beet derived lactic acid that helps seal your hair's cuticle and separate strands so that water can evaporate faster. It's one of the key ingredients in speed of light™ that help reduce blow dry time. Isn't that sweet?
SPEED OF LIGHT™ IS FREE FROM
silicones
petrolatum
sulfates
parabens
formaldehyde donor
phthalates
mineral oil
propylene glycol
synthetic fragrance
