Your ingredients—your passions, your goals, your personality—are what make you, you. Our ingredients—cruelty-free, environmental mission, powerful botanical science and pure-fume™ aromas—are what make Aveda, Aveda.
WE'RE MADE OF
We create products with purpose—always
with the goal of positively impacting
people and the world. How do we do it?
Cruelty-free, with no animal testing.
With powerful botanical science and
pure-fume™ aromas. With 100% wind
powered manufacturing. We're
committed to making beautiful, safe
products with naturally derived
ingredients that work for you and
Meet our model: an expat from a small island in Russia, Alina's a bicoastal and bilingual skater, surfer and gamer.
Meet our product: damage remedy™ daily hair repair is 98% naturally derived1 and features quinoa, soy and macadamia—and it's the secret to instant, visible repair. Click below to learn all about the ingredients in
damage remedy™ daily hair repair.
SHOP OUR CULT FAVORITES
The tried and true products that deliver above and beyond results, every time. Click each product to discover what they're made of.
1From plants, non-petroleum minerals or water.