Your ingredients—your passions, your goals, your personality—are what make you, you. Our ingredients—cruelty-free, environmental mission, powerful botanical science and pure-fume aromas—are what make Aveda, Aveda.

KNOW WHAT
WE'RE MADE OF

We create products with purpose—always
with the goal of positively impacting
people and the world. How do we do it?
Cruelty-free, with no animal testing.
With powerful botanical science and
pure-fume aromas. With 100% wind
powered manufacturing. We're
committed to making beautiful, safe
products with naturally derived
ingredients that work for you and
your values. 

WHAT'S INSIDE

Meet our model: an expat from a small island in Russia, Alina's a bicoastal and bilingual skater, surfer and gamer.

Meet our product: damage remedydaily hair repair is 98% naturally derived1 and features quinoa, soy and macadamia—and it's the secret to instant, visible repair. Click below to learn all about the ingredients in
damage remedydaily hair repair.

SHOP OUR CULT FAVORITES

The tried and true products that deliver above and beyond results, every time. Click each product to discover what they're made of.

DAMAGE REMEDY
DAILY HAIR REPAIR

98% naturally derived1
gives instant visible repair

SMOOTH INFUSION
STYLE-PREP SMOOTHER

92% naturally derived1
defends against humidity for up to 12 hours

TEXTURE TONIC

94% naturally derived1
define and enhance natural texture,
create piecey definition

THICKENING TONIC

97% naturally derived1
instantly thickens for fuller style

BE CURLY
CURL ENHANCER

95% naturally derived1
intensifies curl, combats frizz and
boosts shine on curly or wavy hair

HAND RELIEF
MOISTURIZING CREME

95% naturally derived1
intensely moisturizes for soft hands

KNOW WHAT
WE'RE MADE OF

Products with purpose. 
Cruelty-free. Botanical science.
Wind-powered manufacturing. 

1From plants, non-petroleum minerals or water.